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CowPhIT App

Our grandparents and livestock judging coaches taught us that a good cow needs all the right angles and proportions to live a long, healthy, productive life. The CowPhIT (Phenomic Inference Technology) App puts that knowledge into your back pocket.

Through our iPhone App, we use cutting edge 3D scanning technology already built into your iPhone Pro/Max to create a 3D “digital twin” of your cow. That scan is then uploaded to our cloud where you can login to:

  1. Extract objective detailed measurements of hoof phenotypes. Not confident about visually scoring your cows feet to report phenotypes back to your breed orgs. Want a more holistic/comprehensive way to quantify hoof health. Our patented computer vision algorithms will automatically extract the key anatomical features of the hoof to measure features like hoof angle (for each toe), claw set angle (splay claw), and hoof length (relative and in mm). We will be continuing to add additional measurements over the next few months for claw curvature (screw claw), toe symmetry, heel depth, and overall hoof size.
  2. Create cow-level phenotype reports. Viewable as a printable pdf with 2D renders of your cows hoof from side and profile, or a dynamic report where you can check the 3D twin. Email to your vet or hoof trimmer. Create a QR code to add to your sales catalogue for your cattle buyers to check real time on their phones while they bid.
  3. Create herd-level phenotype reports. Assess the structural integrity of your herd by analyzing the distribution of each hoof phenotype. Quickly identify subgroups of animals that fall above and below optimal angles and proportions established by research and convention. Look for patterns in structural features using our UML-enhanced heatmap visualizations to quickly identify animals that may need a bit more help to stay sound and productive.

Download the CowPhIT App for free on the App Store

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